Digipak

The design choices of the digipak reflected the title of the digipak. 'A Journey Taken Alone'.

This is the final design layout for the digipak;

The images used such as the single footprints help to reinforce the meaning of the title. The writing going across the bottom of the back was used to seperate the sections, web links/copyright info at the bottom and the song titles at the top. Green was chosen as it is used to contrast with the background colour on the front and is used on the back to do the same thing. The colours are seen as being independent of each other which reflects the indie genre of the product.

Research was taken from digipak such as;

This gave insight into the similar conventions that are present in most digipak such as the positioning of the bar code; the placement of the title and most show the artists name under the album title.

When planning the digipak, this was used as a basic design layout.

Brainstorming and storyboarding helped me to organise and to build on my ideas. The decision of the album title was made first and was based on the story of the music video, this helped to consolidate the link between my products. I created a list to arrange the choices and to pick the appropriate. A tree and a single set of footprints reflect ' a journey taken alone', which was the song title I settled on.

I created the front of the digipak using this image;



And

Including a 'limited edition' sticker which was seen as a convention of researched digipak.

The was pre-made and placed on the front of the digipak.


I chose to use a standard font and not block letters as it worked well as a representation of the indie/rock genre as it is not linked with a know genre.

i.e. this type of front can be linked with rap!

This was my inital design of the back shown below;

This was constructed using Microsoft Word to give a realistic representation of the final product.

The design changed to this;

It was changed because of problems such as...

1. stretching the image made the image distorted
2. the second contained more of the conventions and raised audience awareness of the product type.
   

This is the inside of the digipak;



Aknowledgments and thanks are typical conventions of digipak. From research I found that most would normally find it in a booklet. This inside was kept simple as most digipaks hold an image and non or little text, suggested here