Audience

The target audience is affected by the genre of the music, or the advertising market but it can also be affected by the way in which we access the music. This would cause a potential difference in the way that the product is advertised. Music is becoming more accessible through technology such as the internet. So you would assume that the marketing should apply to all mediums that are in consistent use of the targeted consumers.

Magazine's such as Kerrang! appeal to a particular audience. To advertise using this magazine would mean that you would have to look at the possible targeted audience's media consumption and what they are most likely to purchase. Kerrang! and other magazines now provide access online which improves the products appeal.

Looking at comments from the KERRANG! website, a reader left 'I don't have access to the mag, where can I read the articles....? This shows that by broading the way that the products are advertised more of the target audience may see it.

Target audience:
Female - 16 - 26
Male - 16 - 24

Aimed at those who would be the most likely to by the product, chosen through the typical audience that would be seen to listen to the chosen genre and who are most likely to be exposed to the marketing either in a online format or paper.

Planning in retrospective!

From everyday research from looking at magazines/digipak and what they try to promote I could already notice and state most of the conventions of adverts. The advert should try to reflect the target audience by giving them what they expect, from where it is placed to the product it is trying to advertise.

Youtube is a well known website and is used by alot of people to listen to music. By listening to the music and watching the videos, prior research to starting the project was carried out. This told you about the music videos which seemed to target their audeince as you may be part of it.